Lynchpin Advocacy

lYNCHPIN aDVOCACY

Whether you run a small business, represent an industry or interest group, or lead a research team, it’s likely that at some point you will need to engage with government processes to achieve your objectives.

Political and bureaucratic systems, legislative calendars and complex networks of decision-makers and influence can seem like an impenetrable labyrinth. Navigating the political and media corridors of power can be daunting.

But this complexity need not stop you from achieving your goals. Lynchpin Advocacy can provide you with a map and compass, insider advice and the tools of the trade that you need to carve out a path to success.

With Lynchpin you can access support across six key areas of expertise in government and media engagement that will unlock the labyrinth and open the way for strategic results.

lEARN mORE

RELATIONSHIPS

Canberra is a place where who you know matters.
Policy is made and funding is allocated by multiple, interconnected decisions-makers at many levels within the bureaucracy as well as in Parliament House.

STRATEGY

Successful engagement requires detailed understanding of how government processes and bureaucracy work.
Policy making and budget allocation are influenced by the political climate, the legislative calendar, trends in public administration and the views and predilections of key decision-makers.

EVIDENCE

One of the primary rules of government engagement is that you never take a meeting without bringing some evidence to put on the table.
Get specific: what is the problem/opportunity and what do we recommend?

ENGAGEMENT & INFLUENCE

Successful engagement requires that the right person, at the right time be in the right place with the right message to achieve influence.

It’s not rocket science, but if you get it wrong you can seriously harm your strategy.

tESTIMONIALS

Amanda’s experience and understanding of the intricacies of the political system, government processes and those holding the levers of power make Lynchpin Advocacy a natural fit for peak bodies seeking a presence in Canberra.
She is motivated and results-driven.

Rohan Greenland / CEO, MS Australia

I have worked with Amanda on projects within a broad range of policy areas including health, real estate, and local government. She is able to distil a complex message into simple terms – a rare skill that draws on her background as a communicator, government relations professional and CEO. I recommend her highly.

Kerry Corke / Principal KM Corke & Associates

Amanda is an impressive political operative and consummate media professional. With her background in journalism, as well as years of policy wrangling in government at Local, State and Federal levels, she is an outstanding communicator who can craft compelling, targeted content which is finely tuned to hit political targets.

Catherine Boomer / Former Director, Global External Engagement, World Vision International